Boudewijn
Boudewijn van Eeghen, the driving force behind ORIRI, comes from a lineage of Dutch wellness pioneers with a heritage in functional supplements dating back centuries. As the key figure in product development, innovation, production, and distribution, he discovered that many people, including himself, struggled with jetlag and dehydration while flying and traveling. Partnering with a leading nutritional ingredient manufacturer, Boudewijn and his team spent seven years developing science-based supplements, including anti-jet lag and RISE Hangover products, to tackle these issues and the challenges of modern, fast-paced lifestyles.
Inspired by the Latin word "oriri," meaning "to rise," ORIRI’s brand mission is to elevate health standards. The company’s crafted tablets, featuring plant-powered milk thistle extract, advanced electrolytes, and essential vitamins, are meticulously balanced for optimal absorption and effectiveness. Boudewijn's dedication to enhancing quality of life through innovative wellness solutions continues to drive ORIRI forward, making it a trusted ally in the pursuit of better health and well-being.
Jan Maarten
Jan Maarten Hartong, a pivotal figure at ORIRI, hails from a distinguished family with deep roots in the beer brewing industry and as changemakers in Rotterdam's music education scene. Leveraging his rich heritage, Jan Maarten has founded several successful education and tech startups, showcasing his knack for entrepreneurship and innovation.
With two decades of experience in the electronic music and event industry, he witnessed firsthand the challenges faced by professionals who work until early morning and see the sun rise. Seeing a promising opportunity to support music and event professionals, he partnered with ORIRI to introduce the powerful anti-jet lag and RISE Hangover products to both existing and emerging markets.
Jan Maarten focuses on brand development, storytelling, marketing & sales, and commercial strategy at ORIRI. His expertise in these areas has been instrumental in shaping ORIRI’s brand identity and market presence. Jan Maarten’s creative vision and strategic acumen ensure that ORIRI's mission to elevate health standards resonates deeply with the community of users.
Dieuwertje
Dieuwertje Janssen is a dynamic and talented webmaster who plays a crucial role in ORIRI's online marketing, content, and social media strategies. As a young asset to the team, Dieuwertje brings fresh perspectives and innovative ideas that drive the company's digital presence. Her expertise in managing web platforms, crafting engaging content, and optimizing social media campaigns ensures that ORIRI remains at the forefront of the wellness industry.
Beyond her professional skills, Dieuwertje has a passion for drum and bass music and is channeling her love for the genre by organizing her first parties in Amsterdam. With a keen eye for detail and a passion for digital marketing, Dieuwertje's contributions are vital to the ongoing success and growth of the ORIRI brand.
Matthew
Matthew Gyeni is an accomplished marketing specialist with extensive experience in the fashion industry, having worked with renowned brands like Tommy Hilfiger and Karl Lagerfeld. In his role, Matthew has gained a deep understanding of the high-pressure environment where professionals work hard and play hard, constantly balancing demanding schedules and the need for peak performance.
Recognizing the unique challenges faced by individuals in this fast-paced industry, Matthew sees the immense value in ORIRI's boosting supplements. His insights highlight how these products can support fashion professionals in maintaining their well-being and enhancing their productivity. Matthew's expertise in marketing, combined with his firsthand knowledge of the industry's demands, makes him a valuable advocate for integrating wellness solutions into the lives of those who drive the fashion world forward.