In the heart of Amsterdam, the Oriri founders faced the same issue that plagued many travelers: jet lag. They loved the thrill of discovering new cultures and landscapes, but the exhaustion that often followed each flight dampened their adventurous spirits. Determined to solve this problem, they embarked on a mission to create a remedy that would allow them and fellow travelers to land on their feet, ready to explore.

After countless hours of research and development, they launched their first product: a jet lag supplement crafted with a technology designed for the extreme conditions encountered at 35,000 feet. This technology was originally developed to combat the severe dryness found in airplane cabins, which is three times drier than the Sahara Desert. Their supplement quickly became a must-have for travelers, gaining acclaim for its effectiveness in smoothing out the disorienting bumps of time zone changes, low blood circulation  and dehydration

Seven years later, with their jet lag supplement a proven success and fueled by their own penchant for lively nights out, the founders noticed another opportunity. They saw a need for a similar solution for those who loved to enjoy the nightlife and intense exercise as much as they enjoyed traversing the globe. Leveraging the knowledge and technology they had honed with their first product, they developed RISE, the ultimate solution for rought nights & hangovers and complete recovery after intense exercise.